Paul Miser creates an environment of excitement, engagement, education, and humor when asked to speak at trade organizations, companies, conferences, and educational expos. Talking about topics ranging from Brand as a Platform, social media strategy, and innovative explorations to convergence of media and lifestyle branding, Miser can engage every audience from the 30,000 foot view to superb tactics that hit you in the face and can be implemented immediately.
BRAND AS A PLATFORM:
The most valuable and popular brands in the world are platforms. They see things from a different angle and act in a new way. They put their consumers in the center of every decision the company makes. They integrate their products, services, communications and relationships in a consistent and expansive way. They use this integration as the driving force to their business. And they are all enabled by technology.
NEW BRAND GROWTH PLAYBOOK
As brands transform into digital platforms, there is a need for a New Brand Growth Playbook. One that challenges all our preconceived notions about how to build, market and sell our products and services. We need a holistic view of our business, our consumers and the immediate, incremental and long-term value our brands provide.
BRAND EXPERIENCE DESIGN: LIVING YOUR BRAND'S PROMISE AT EVERY INTERACTION.
Building off key trends in the marketplace, the audience will leave understanding the importance of a Brand Experience Design Strategy that will completely illustrate and act on a brand's promise at every touch point with each individual consumer. The audience will gather the necessary insights and tools from industry leading case studies, best practices, and five steps to developing and implementing a Brand Experience Design.