Faster than a speeding bullet, more powerful than a moving train... With advances in digital technologies (especially in the mobile realm) we, as humans, are more powerful than ever before. We can access information, learn, and be entertained with a simple thumb tap; we are able to perform at the top of our game with connectivity and instant access; we can enhance our daily physical activities to the point of complete immersion within our own social networks to share physical experiences digitally with those who may not be present; we can now elude time and be in two places at once...

With all these technologies to move us towards superhuman strengths, why aren't brands following suit? Why not use these same technologies to build superhuman relationships with our core customers or provide access to content and activities to empower our customers closer towards superhuman strength?

How does digital make you superhuman?

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