With all new technology comes many things: opportunity, fear, excitement, uncertainty, passion, geekdom, the list could go on. However, as with all technological advancements we find ourselves becoming insanely focused on what this technology can do for us now on a tactical, almost heartless level.

We continually get lost in the weeds with what we can do rather than what we should do.

To overcome the weeds, stick to your strategic objective to communicate on an individual basis and allow the technology to fulfill that objective. Not the other way around. Bake in the theory to the goal and allow the technology to amplify efforts.

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