When do you want the right answer, the best information, or the coolest new experience? The answer is more than likely, "NOW." As we sit in front of our computers and phones, day in and day out, we are continually (innately) looking for a more streamlined approach to get the most relevant content to fulfill each particular need. What if we can preempt that quest and serve up the most relevant content at the time of need? The semantic, social, mobile and CRM technology is there, it's simply a combination to build a strong enough relationship to provide this preemptive-ness coupled with the commitment to empower a particular individual to take the allow pro-activity.
Tomorrow, I have the honor of being on a Panel @ NYU discussing this very topic. I'm excited to hear some of the greatest thought leaders in our world discussing this and opening it up to eager, excited minds to interact.