Fear is a paralyzing bitch. The uncertainty of any relationship can cripple any and all communications. Then as you think about it more you try to analyze different strategies, solutions or outcomes; which ultimately lead to deeper and deeper suffocation. Now you start to wonder... What if someone else is moving into the conversation...Someone with a better story or no fear of intimacy or engagement? What are they saying that I can't? Maybe I'll do more research to change my strategy to talk... Then you lose your chance at engaging your customer and blow the relationship forever to the competition. All because you were afraid to take The Leap and simply talk.