I always find myself asking myself the question, "How will this scale?" It's a standard mental state for all of us in marketing... not every great idea will scale to hit the masses. But there have been some interesting trends over the past couple years with how to leverage data an different platforms to shift the mentality of "scale."
Read More
"BRANDS ARE ONLY AT THE BEGINNING OF A DIGITAL TRANSFORMATION."
We are at a moment that defines our generation of marketers. A moment that is a vast transformation from where we’ve been. A moment where we go from mass to personal. A moment where business can shift life, empower individuals, replenish ecosystems once lost, support evolution and innovation, and drive the world towards a positive collective function and intelligence.
Read MoreAs consumers we live in a fascinating world, one where answers are a touch (or voice command) away, where the physical reality is being enhanced by bits & bytes of content, where geography is non existent, where we can change the world with 140 characters. Never has there been a time in history that has provided the opportunities that we have now.
As marketers, we’re screwed.
Read MoreThroughout my career, I have had an amazing opportunity to work with some great minds and meet amazing people at the forefront of digital. As a curious individual, I always try to ask one question when I get the opportunity…
What is the role of brand.com in today’s digital world?
Read MoreIn a recent article, AdAge discusses the use of "special personal relationships" with consumers as advertising fodder for several brands. The idea of using singular relationships with consumers as messaging is a great idea from the outside looking in, but aren't we setting a standard that companies have yet to practice?
Read More
