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Posts in Brand Experience Design
Trends Leading Towards Brand Experience Design

In 1999, a couple folks published a book called "The Experience Economy," a book that I was required to read in business school. The topic itself was and still is an amazing thought; and idea companies building and delivering "experiences" to enhance their core product or service. However, at that time, very few companies were executing against these "economic" trends that were outlined and presented.     

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